family insurance coverage

The foundation of a sound financial plan includes the ability to provide financial support for your family, your business or for those you care for most.

Life insurance can help you achieve your goals through monthly or annual payments in exchange for a tax-free, lump sum payment upon death.

Life insurance products

We offer the following life insurance products:

Term insurance can provide a specific amount of protection for as long as you want to keep it

When you need affordable protection for your family or your business, term life insurance can provide immediate protection for as long as you wish.

Your immediate needs may be temporary, but there is always a need for life insurance.

We offer several  insurance products including:

  • Term 10
  • Term 20
  • Term 30
  • Term 100 (with or without value)

Each plan offers insurance at a level cost that increases every 10, 20 or 30 years depending on the plan selected. Also depending on the plan you select, your rates freeze at a certain age until you reach age 100.

Term insurance is a great choice for

  • Families starting out with a new or existing mortgage
  • Small and medium business owners who need to cover overhead and start-up costs
  • Business owners with key employees and complex business arrangements
  • Individuals focused on affordable coverage with future flexibility

Whole life insurance can provide affordable coverage with no change in cost, and with guarantees to help along the way

Permanent life insurance (or whole life insurance) provides guaranteed lifetime protection. Different types of permanent life insurance are available depending on your needs today and in the future.

Participating whole life plans aren’t like they used to be. Have a look at the video to see how they work. You may be pleasantly surprised.



The simplest to understand is the permanent, non-participating plan providing guaranteed level lifetime coverage and fully paid-up at age 100. Other features include cash and paid-up values starting after 4 years.

Non-participating permanent life insurance is a great choice for

  • Mature clients looking to protect the estate for their heirs
  • Young children needing long-term value today
  • Clients wanting simple, affordable insurance for complex strategies
  • Individuals wanting to provide generous gifts to their favourite charities

Universal life insurance can provide flexibility to fit your entire insurance plan and immediate tax sheltering of savings and investments into one policy

Universal life insurance provides permanent life insurance protection with a tax-advantaged investment component for the more confident investor in you.

As your cash value builds, you can use it to pay off the cost of your insurance. Universal life insurance helps to protect your assets and increase your overall wealth.

Combining tax-advantaged savings with flexible insurance choices, these policies let you customize your coverage with maximum choices in coverage, cost and investment risk.

Universal life insurance is a great choice for:

  • Any individual at all life stages
  • Entire family asset and estate protection needs
  • Savvy investors who want personal investment control
  • Key person coverage
    • company owns
    • company pays
    • company is the beneficiary
    • down side – can’t write off premium
  • Buy-sell agreements
    • lawyer – redeem shares through company, payed to spouse
    • criss-cross on beneficiary
    • company owns
    • company is the eneficiary
  • more info…

Participating life insurance can provide strong guaranteed cash values and cost-effective guaranteed insurance protection—all rolled into one plan

Permanent participating life insurance is a type of whole life insurance that offers both guaranteed values and allows you to “participate” in any profits of the participating products offered through the receipt of dividends that reflect how well the company manages the funds that support your policy and those just like it. Dividends are paid directly to you or may be credited to one of the dividend options provided under the terms of the policy.

Guarantees can be very important when it comes to selecting the right insurance plan for you.  Enhancing the growth on your life insurance with the benefit of strong guaranteed values provides safe, secure coverage for you and your family.

These policies combine guaranteed life insurance coverage and strong guaranteed cash values.  The added bonus is the potential to receive dividends each year.

Participating insurance is a great choice for:

  • Young children, by taking advantage of their age for lower affordable rates
  • Families adverse to volatile swings in the investment market
  • Small business with short and long term protection needs
  • Individuals looking for a tax-advantaged savings component